One in Four UK Homes Will Have 3DTV by 2015, Says Kelkoo
The shopping comparison website Kelkoo has noted in a new report that one in four houses in the UK will have a 3DHDTV by 2015, despite the report coming only weeks after the first 3DTV in the UK was sold.
Carried out by The Centre for Economics and Business Research on behalf of Kelkoo, the study has estimate the sales increase owing to the 60% percent expected fall in prices of 3DHDTVs by 2015, from the current price of £1,720 today to around £786 in five years. This follows the similar fall in price of normal HDTVs, which fell from over £1000 in 2006 to a current average price of £400.
One of the most notable boosts in modern HD technology has come with the 2010 FIFA World Cup, which the survey has said is expected to generate a 5% boost in sales , which will bring an extra £118 million of consumer spending into the HDTV market.
The managing director of Kelkoo UK, Bruce Fair, commented on the survey, saying that: ‘The industry is tying its hopes to 3D technology to become the new growth driver for the consumer electronics market so it is widely anticipated that any barriers to entry will be swiftly addressed.’
Regarding the potential concerns for 3DHDTV consumers, which include the possibility of a lack of content when compared to the amount of 3DTV’s, and the current high price of sets, Mr Fair noted that the issues ‘are likely to be alleviated with proximity of events such as the 2012 London Olympics as a means of showcasing the technology.’
Whatever the risks, the potential for the 3DTV market is huge, with the survey showing that by 2015, the industry could potentially be worth £7.25bn.
Category: 3D TV
